Social Media

In today’s fast-paced digital world, social media is more than just a platform—it’s a lifeline for brands aiming to build trust, authenticity, & loyalty. It allows businesses to communicate their values, mission, & offerings in creative and consistent ways that engage audiences. At Liana Vibes Film, we believe that your social media presence isn’t just about gaining followers—it’s about creating a genuine connection with your audience, which translates into long-term growth.

The people & things we trust give us confidence in major decisions. They remove the discomfort of the unknown & bring familiarity & dependability. For your audience, this means nurturing them as they move towards conversions.

Our approach is tailored for businesses in San Francisco & beyond that want to scale to multi-million-dollar capacities. We see social media as a creative medium to express your brand’s identity authentically & consistently. By leveraging a detailed, strategic process, we ensure your brand voice stands out in the crowded digital landscape while building trust with your audience.

Below, we outline our five-step process for creating a social media strategy that not only connects with your audience but helps you dominate your industry.

To ensure a strong social media presence, we begin with a deep understanding of your brand identity, target audience, and goals. This foundational step integrates elements from our Branding Strategy services, helping us align your social presence with your broader mission and values. By defining the essentials, we set the stage for a strategy that resonates authentically with your audience.

Conduct brand audits to understand your current positioning and identify key opportunities.
Research audience demographics, preferences, and behaviors to create targeted audience personas.
Define SMART goals that align with your brand’s objectives and long-term growth vision.

This step transforms insights from the discovery phase into a structured, actionable plan. Borrowing from our Marketing Strategy expertise, we create a content calendar and storytelling framework that reinforces your brand’s unique voice while adhering to your audience’s needs. A well-crafted strategy ensures your messaging is cohesive and impactful across all platforms.

Develop a personalized content calendar with a mix of evergreen & trend-based posts.
Establish a consistent tone and visual identity that reflects your brand’s personality.
Outline platform-specific strategies tailored to maximize engagement and conversions.
Building bridges by providing value on why your brand, service, or product is the best for addressing your audience's needs & pain-points.

Content is the heartbeat of social media. Leveraging elements from our videography & design services, this step focuses on creating engaging visuals, videos, and copy that amplify your brand’s message. Our goal is to produce content that not only captivates but also builds trust and drives action.

Design professional visuals & videos that reflect your brand’s style and values.
Write engaging, personable, value-driven captions that incorporate storytelling and calls to action.
Create a balanced mix of interactive, educational, & promotional content to sustain audience interest.
Providing spokes modeling for Instagram Lives, stories, if you or your staff is not comfortable being on camera.
Paid advertisements & ad campaign management. We strive to increase your Return-On-Investment (ROI) & have healthy cost-effective Return-On-Ad-Spend (ROAS).

Social media isn’t just a broadcast platform—it’s a place to foster meaningful connections. This step involves actively engaging with your audience and ensuring they feel valued and heard. Inspired by our Branding Strategy, we treat every interaction as an opportunity to reinforce your brand’s values and commitment to your community.

Respond promptly to comments, direct messages, & mentions to nurture relationships.
Monitor brand sentiment and address concerns or feedback professionally & empathetically.
Create opportunities for two-way engagement through polls, Q&A sessions, or contests.

A successful social media strategy is never static—it evolves with data & insights. This step combines elements from our Marketing Strategy services to measure performance and refine the approach. By analyzing key metrics, we ensure your social media efforts drive measurable results that align with your business goals.

Track key performance indicators (KPIs) such as engagement, reach, & conversions.
Use data-driven insights to refine content strategies and posting schedules.
Provide comprehensive reports with actionable recommendations to enhance future campaigns.